Mark Marone & Seleste Lunsford
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© 2005 by Mark Marone and Seleste Lunsford
Published by Dearborn Trade Publishing
A Kaplan Professional Company
All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher.
Printed in the United States of America
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Library of Congress Cataloging-in-Publication Data
Marone, Mark D.
Strategies that win sales : best practices of the world’s leading organizations / Mark Marone and Seleste Lunsford.
Includes bibliographical references and index. ISBN 0-7931-8860-1
1. Sales management. 2. Selling. 3. Customer relations.
4. Communication in marketing. I. Lunsford, Seleste E. II. Title. HF5438.4.M37 2005
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