|Table of Contents|
Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues. They then conducted in-depth phone and face-to-face research with 150 individuals from the high-performing sales organizations, including Marriott International, HP, Office Depot, Sprint PCS, Yellow Book USA, Ingersol Rand, Fuji-Xerox, and TD Waterhouse.
Strategies That Win Sales goes beyond the nuts and bolts of sales process books by identifying higher-level challenges, including how to:
The book's narrative format contains examples, cutting-edge solutions, case studies, and quotations from participating companies, as well as trends and predictions for the future.
About the Authors
Mark Marone, Ph.D., and Seleste Lunsford are senior managers for AchieveGlobal. With over 1,600 employees across the U.S. and in 40 different countries, AchieveGlobal is a worldwide leader in sales performance consulting. Marone’s career has been in academic and private sector research and consulting in the areas of economic development, corporate strategy, and business policy. Lunsford’s background is in sales, product management, marketing, and management consulting in the financial services, training, and IT services industries. Both are popular speakers at conferences and other professional events.