Carter, Stephen L., 29-30
Carty, Donald, 160
CEO: as celebrity, 73-74; charisma of, 74-75; communicator role of, 93-94; deal maker role of, 85-86; decision-making challenges for, 82-83; disposition of, 90; hands-on involvement by, 88-89; humanitarian role of, 81-83; manager role of, 88-90; motivator role of, 90-91; passion of, 91; risk taker role of, 86-87; risk taking by, 142-146; sage role of, 83-85; visionary role of, 91-93. See also leader
Charles Schwab, 27-28
cheating, 34
chief executive officer. See CEO choices: continuity in making, 40; description of, 21-22
clarity: in communication, 103, 110-111; defining of, 44-49; importance of, 61; testing of, 59-61
coaching role of CEO, 83-84
cognitive bias, 125
collaboration, 69
college: honor system in, 34-35; integrity in, 34-35; plagiarism in, 34-36
Collins, Jim, 50-51, 56
commitment: collaboration's role in, 69; description of, 67; leadership, 94-95
communication: clarity in, 103, 110-111; compassion in, 104-105; consistency in, 103-104, 111-112; during a crisis, 113-116; effectiveness of, 102; e-mail effects on, 99; empathy in, 102; frequency of, 104, 112; guideposts for, 101-105; importance of, xxvi; lack of, xxiii; nonverbal cues, 100; personality type and, 107-109; of purpose, 55; quality of, 100; at Southwest Airlines, 170-171; strategic plan, 66; trust building and, 102, 109-113, 116; of values, 55; of vision, 92
communicator role of CEO, 93-94
company: branding of, 47-48; changes in, 87; conflict in, 19; culture of, 18, 145; elements of, 81; eye-level trust in, 9; growth of, 143; image of, 48; mission of, 39; risk taking in, 87, 144-145; vision of, 39
Compaq, 156
compassion, 104-105
conflict: accountability and, 124, 129; assessment of, 126; confronting of, 123-124; description of, 119-120; difficulty in dealing with, 121-124; emotion in, 129-130; examples of, 120-121, 131-135; feedback regarding, 129; impact of, 127; integrity and, 124; management of, xxvi-xxvii; organizational, 131-135; responses to, 121-122; results of, 136; self-perspective on, 128; trust and, 124; unresolvable, 130-131
conflict resolution: acknowledgment from, 136; action plan for, 126-128; appreciation from, 136; creativity improvements after, 136; description of, 121; example of, 131-135; obstacles to, 127; ongoing nature of, 135-136; opportunity derived from, 136; other person's perspective in, 128-130; outcomes of, 128; preparations for, 124-125; upbringing and experience influences on, 123, 125
conscientiousness, 141-142
consumers, 4
context, 78
core values: description of, xxiv-xxv, 40-41; development of, 51-53; understanding of, 50-51
corporate accountability, 33
corporate executives: CEO. See CEO; greed of, 16; wealth of, 16
corporate greed, 2
corporate responsibility, 2
Costa, Sandy, 9, 32
courage, 141
covenant, 9
creativity: conflict resolution and, 136; risk taking and, 141
crisis, communication during, 113-116
Crum, Thomas, 135-136
customers: attracting of, xxiii; communication with, 112-113; learning about, 85-86; product development contributions by, 85; trust of, 7-8