With its worldwide reach, the Web is a lucrative distribution channel with unprecedented potential. By setting up an online storefront, businesses can reach the millions of people around the world already using the Internet for transactions. In addition, by ensuring the security of online payments, businesses can minimize risk and reach a far larger market: the 89 percent of Internet users who still hesitate to shop online because of security concerns.
This chapter is a continuation of Chapter 18, with very detailed explanations of key issues related to online storefront security. It also describes the technologies that are used to address the issues, and provides step-by-step instructions for obtaining and installing an SSL certificate.