Conclusion

A favorable review on a Web site informs gamers of a new release. A store sets up a pre-sell list, thus allowing devoted fans to reserve their copies of an eagerly awaited sequel. A game's wide availability in rental outlets drives extra sales. A clearance sale generates a few extra dollars out of an old title.

With luck, hard work, and good knowledge about who touches your game after you're done with it, the next game consumers buy will be yours.