Index_B

B

Babbages, 30

bad debts, handling, 166–168

Baggaley, Sean Timarco, 81, 83–91

balance sheets, 103

bank funding, 130

Barrett, Mark, 167–168

Bartlett, Ed, 173, 185–202

Best Alternative To Negotiated Agreement (BATNA), 9

Best Buy, 30

Beta Breakers Software Quality Assurance Labs, 22

beta milestone, 256–257

Big Red, 69

billing. See also costs

content aggregators, 143

freelance business, 20, 163–164

J2ME, 141

SMS messages, 135–136

Wireless Application Protocol (WAP) messages, 137, 140

Bioware Corporation, 17–18

Black Cat, 71

Blockbuster Video, 30

Blue Sky, 71

Bonnell, Bruno, 68

box & docs process, 267–268

breakeven point defined, 46

Bristol Coin Equipment (BCE), 70

Britsoft Paradox, 65, 72–74

Brown, Martyn, 191–192

bug trackers

creating, 319–321

debugging, 21

defect seeding, 324

defined, 286

Headhunter Method, 321–323

regression testing, 323

Bullfrog Productions Ltd, 89

bundle deals, 52

Burnout 2: Point of Impact, 199, 200

burn rate, 186

Buscaglia, Thomas, 173, 209–219

business management of development company. See also business plans

common errors, 89–91

communication, 86–87

management basics, 83–85

reputation, 87–88

business plans

business models, online

combined models, 153–157

content updates, 238

copy protection, 236–238

episodic digital distribution, 148–149

order tracking, 238

sales strategies, 235–236

traditional retail model, 145–147

virtual communities, 149–152

Web and retail sales, 3, 147–148

Web sites, 233–235

writing

capital structure, 104–105

company information, 97–98, 119–122

contents of, 94–98, 118–119

development plan, 98–100

financial plan, 100–103

market conditions, summarizing, 95–97

modulating, 95

purpose of, 93–94

unique selling points (USPs), 189, 190

valuation methods, 120–122

Businesswire, 180

buyer controls, retail, 31

buy-sell agreements, 122