It s Not about the Money

It's Not about the Money

Studies have repeatedly shown that money usually is not the reason why employees develop wandering eyes. Faced with losing a talented game developer, companies often counter offer in an effort at retention. Remember that it's rarely just about the money. Survey after survey has shown that only a small percentage who accept the counter offer remain with the company longer than six months. It's the intangibles that really create that sense of belonging to a studio.

Communication

Management needs to be forthright with the game developers. Learn how to talk and listen to the plethora of personality types involved in the creative and technological world of game development. Encourage communication from the team members; listen to them when they voice their opinions on everything from hiring to game design. When a potential problem begins to arise, address it immediately by talking with, not at, the individual.

Unity

Be mindful of what you are asking your team members to do. Although it sounds like something your Aunt Edna might have needle-pointed on a pillow, the golden rule still works, and works well. If you are going to require your team members to cancel their plans to come in on a Sunday, you, too, had better be present. No faster way to breed feelings of malcontent than to require game developers to be in a fluorescent-lit office while management is out riding jet skis on a sunny afternoon. In addition, creating opportunities for the group to play in a social setting increases the bond they have to the team, the project, and the company.

Appreciation

You don't have to shell out the big bucks to let your game developers know you value their efforts but you do have to actually take the time to say or show it. A simple verbal or written acknowledgment of a job well done still means something. Pick up breakfast on Fridays—a dozen doughnuts are only a few bucks. When milestones are met, send folks home early.