Track Where Orders Are Coming From

Companies that distribute games online typically do not have a lot of money to spend on advertising and marketing, so it's important that what you do spend, you spend on the right things. Therefore, it behooves you to track where your page hits and orders are coming from. If 90% of your game's orders come from a shareware download site like download.com, it probably makes sense to spend your advertising money there, perhaps by purchasing an enhanced service plan that makes it easier for your customers to order or download your game from that site. This enhanced service might take the form of a better spot in a search engine, a boldface upgrade, an ad that appears based on user input, and so forth. The possibilities are endless.

In addition, knowing where orders come from helps you design your site better. Make sure that the path most often used to order your game works quickly and reliably.