Reason 6: Consumer Loyalty to the Brand, Which Is Worth a Fortune
Reason #6: Consumer Loyalty to the Brand, Which Is Worth a FortunePeople seek out branded experiences that touch them emotionally. The Lord of the Rings films and the Spider-Man film helped ignite game sales, because people wanted to continue to be involved in the brand. |
Creating Emotion in Games: The Craft and Art of Emotioneering
ISBN: 1592730078
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 394
Pages: 394
Authors: David E. Freeman
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