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Conclusion


Conclusion

In this chapter the focus has been on institutional initiatives on diffusion of EDI in the Danish business community and the public sector. In our analysis we assessed the EDI Action Plan and found that an active use of the public sector was a dominant market demand driver in the diffusion of B2B e-commerce. Especially the attempt to streamline the internal processes in the public sector protrudes in the content of the EDI Action Plan. However, the lack of active industry involvement, apart from the business associations, stands out. Whereas the EDI Action Plan received active support from single public sector agencies and organizations, the plan had only indirect support from individual companies.

Mapping the degree of institutional involvement and the degree of EDI adoption, we found that most of the large users of EDI did not get involved in the EDI Action Plan. The majority of the institutions involved had limited market power and could be interpreted as the least-likely adopters of EDI. The market leaders and advanced EDI users were following their own e-commerce agenda, not paying particular attention to the goal of EDIFACT diffusion outlined in the EDI Action Plan.

Our interpretation of the analysis in this chapter is that the lack of direct representation will condition the future orientation and decision making in terms of current and future policy programs on diffusion of ICT: the lack of industry involvement has not made the outcome of the EDI Action Plan useless. Yet, it has led to a very limited adoption and diffusion of B2B e-commerce, especially among SMEs and public sector institutions, which were the target audience for the EDI Action Plan. The statistics indicate that it is the same industries that exchange more and more messages and types of messages (Andersen et al., 2000) and that large companies, which often are old and well established (Petersen et al., 2002) adopt ICT, regardless of campaigns initiated by institutions, as long as there is a potential for profit. Given these ex-post observations, the EDI Action Plan, with its focus on development of global standards for SMEs, is an attempt to obstruct the extensive use of proprietary standards introduced by those large companies, which hold the necessary power to set the EDI agenda.



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Appendix A:

Sector

Government Department

Government Council/Association

Government Agency

Professional Association

Governmental sector

Danish Ministry of Education And Research

Ministry of Finance, Agency for Financial Management and Administrative Affairs

Association of National Procurement Officers

National Association of Local Authorities

Local Government Computing Data Association (KMD)

The Inland Revenue Service Danish Armed Forces

Statistics Denmark National Procurement Ltd.

City of Copenhagen

 

The financial sector

     

Danish Bankers' Association

Danish Insurance Association

Association of Danish Mortgage Banks

The industry sector

Danish Ministry of Business and Industry

   

Confederation of Danish Industries

Danish Federation of Crafts and Small Industries

IT Business Association

Whole sales

     

Danish Chamber of Commerce

Health care

 

Association of County Councils in Denmark Copenhagen Hospital Cooperation

 

Danish Pharmaceutical Association

Retail

     

Danish Commerce and Service Association

Agriculture

     

Agricultural Council of Denmark

Transportation & logistics

   

DSB

Danish Ship Owners' Association EDI Transport Denmark EAN-Denmark

Construction & housing

   

Danish Royal Palaces and Properties Agencies

Danish Contractors' Association EDI-Byg (construction)

Others

Danish EDI Council

Danish Data Association

Source: Ministry of Research and Information Technology, 1996 Legend: Players highlighted with italics are those associations which indicated that they supported the EDI Action Plan. The other players were 1sdirectly involved in formulating the EDI Action Plan.

Appendix B:

Industry Sector/Segment Studies

EDI Examples and Initiatives

Sources

Governmental sector

Health sector

MedCom (Letter of discharge , prescriptions, laboratory request and results)

Johansen et al., 2002

Municipalities national government

E-procurement

Andersen and Juul, 2002

The financial sector

 

Home- and officebanking Interbank clearing

Bjørn-Andersen and Andersen (forthcoming)

Industry

Danish Association of Industries of Consumer Products (DLF)

EDITEX

Hørlck, 1996 Petersen et al., 2002 Andersen et al., 1999

Steel and machinery industry

TradeDocument Project

Henriksen, 2002

Textile and clothing industry

 

Hjarup, 2001

Whole sales

Steel and machinery

TradeDocument Project

Henriksen, 2002

Retail

Grocery sector

 

Damsgaard and Lyytinen, 2001

Suppliers to the retail sector

Le@n

Andersen et al., 1999 Juul and Andersen, 2001; Juul and Andersen, 2002

Transportation and logistics

   

Falch, 1994