Why I Wrote This Book

Over the last fifteen years, I have had the opportunity to advise some of the finest sales organizations in the U.S. and Canada. I have met and worked with thousands of salespeople—rookies, veterans, and leaders in their field. I enjoy working with them. They are inquisitive, energizing, and challenging. Most salespeople have a thirst for learning. They enjoy a good dialogue, and most continually seek ways to serve their customers better. I have learned something from each of them. They appreciate good ideas and relevant information.

The leadership models and recommendations presented in this book uniquely capture the methods that allow top sales producers to take advantage of the opportunities that come with rapid change. The 10 Laws are the result of years of field-tested best practices from thousands of sales professionals. I’m sure you will find the information it contains to be invaluable in dramatically growing your business.