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The Truth About Search Engine Optimization

ISBN: 0789738317
EAN: 2147483647

Year: 2004
Pages: 54

Authors: Rebecca Lieb

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• Search Engine Optimization
• Table of Contents
• Copyright
• Building Traffic and Making Money with SEO
• Search Engine Optimization
• Section 1.1. SEO s Evolution
• Section 1.2. SEO at its Core
• Understanding Search Engines
• Section 2.1. Natural and Paid Listings
• Section 2.2. The SEO Advantage
• Section 2.3. What SEO Can (and Cannot) Do
• Driving Traffic to a Site
• Section 3.1. Content That Draws Traffic
• Section 3.2. Web Site Metrics and Measuring Traffic
• Using PageRank
• Getting Listed
• Section 5.1. Search Engines
• Section 5.2. Taxonomies
• Section 5.3. Getting Open Directory Project (ODP) Listings
• Section 5.4. Getting Yahoo Directory Listings
• Section 5.5. Wikis
• Getting Links
• Section 6.1. The Best Inbound Links
• Section 6.2. Finding Sites to Make a Link Request
• Section 6.3. Making the Link Request
• Using Syndication
• Section 7.1. Creating Feeds
• Section 7.2. Telling the World about Your Feed
• Section 7.3. Submitting Feeds
• Tools of the Trade
• Section 8.1. Working with the Bot
• Section 8.2. Meta Information
• Section 8.3. Meta Information Tactics
• Site and Page Design
• Section 9.1. Site Design Principles
• Section 9.2. Words and Keyword Density
• Inbound, Outbound, and Cross Links
• Section 10.1. Broken Links
• Section 10.2. Inbound Links
• Section 10.3. Outbound Links
• Section 10.4. Cross Links
• SEO Analysis Tools
• Section 11.1. Free Tools
• Section 11.2. Commercial SEO Analysis Software
• Avoiding SEO Pitfalls
• Best Practices: SEO That Works
• Section 13.1. Create an Elevator Pitch
• Section 13.2. Know Your Competition
• Section 13.3. Use AdWords as an SEO Tool
• Section 13.4. Work with Consultants
• Section 13.5. Best SEO Practices
• Summary