Table of Contents

Search Engine Optimization
By Harold Davis
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Publisher: O'Reilly
Pub Date: May 2006
Print ISBN-10: 0-596-52786-1
Print ISBN-13: 978-0-59-652786-0
Pages: 48

Table of Contents

		Copyright
		Building Traffic and Making Money with SEO
		Search Engine Optimization
			Section 1.1.  SEO's Evolution
			Section 1.2.  SEO at its Core
		Understanding Search Engines
			Section 2.1.  Natural and Paid Listings
			Section 2.2.  The SEO Advantage
			Section 2.3.  What SEO Can (and Cannot) Do
		Driving Traffic to a Site
			Section 3.1.  Content That Draws Traffic
			Section 3.2.  Web Site Metrics and Measuring Traffic
		Using PageRank
		Getting Listed
			Section 5.1.  Search Engines
			Section 5.2.  Taxonomies
			Section 5.3.  Getting Open Directory Project (ODP) Listings
			Section 5.4.  Getting Yahoo! Directory Listings
			Section 5.5.  Wikis
		Getting Links
			Section 6.1.  The Best Inbound Links
			Section 6.2.  Finding Sites to Make a Link Request
			Section 6.3.  Making the Link Request
		Using Syndication
			Section 7.1.  Creating Feeds
			Section 7.2.  Telling the World about Your Feed
			Section 7.3.  Submitting Feeds
		Tools of the Trade
			Section 8.1.  Working with the Bot
			Section 8.2.  Meta Information
			Section 8.3.  Meta Information Tactics
		Site and Page Design
			Section 9.1.  Site Design Principles
			Section 9.2.  Words and Keyword Density
		Inbound, Outbound, and Cross Links
			Section 10.1.  Broken Links
			Section 10.2.  Inbound Links
			Section 10.3.  Outbound Links
			Section 10.4.  Cross Links
		SEO Analysis Tools
			Section 11.1.  Free Tools
			Section 11.2.  Commercial SEO Analysis Software
		Avoiding SEO Pitfalls
		Best Practices: SEO That Works
			Section 13.1.  Create an Elevator Pitch
			Section 13.2.  Know Your Competition
			Section 13.3.  Use AdWords as an SEO Tool
			Section 13.4.  Work with Consultants
			Section 13.5.  Best SEO Practices
		Summary
		About the Author