Copyright 2005 by Kelby Books, LLC
FIRST EDITION: June 2005
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COVER DESIGN AND CREATIVE CONCEPTS
This book is dedicated to the things I
So one day I get this email from a guy I've never
I was pretty darn certain I'd never heard of this Dave Cross guy, and over the
As I've learned over the years, there are lots of Photoshop experts out there, but there are literally only a handful who have that "it"that rare combination of creativity, talent, and humor that can electrify an audience, and deliver highly technical training in a way that makes it easy to understand and fun. It's tricky business. So normally when I email back and say, "I need you to send me a video of you training," I get an email back that says, "Great, I'll send it right away," but almost invariably the video never arrives. In fact, in nearly 12 years, only two people have ever actually sent in that video. Dave Cross was one of them.
When his tape arrived, we popped it into the VCR and hit play. We watched him for about 90 seconds before I turned to my business partner and said, "Hey, now this guy is good!" So we decided to give him a shot. Because it was his first time, we went with another longstanding policythe first time you train at Photoshop World, you only get one session, and we put you in one of the smallest rooms, with a niche topic; that way, if the trainer
So he arrives at Photoshop World, and I get to meet him for the first time. I have to admitI was a bit worried. He's the most unassuming guy you'd ever want to meet. He's so quiet and politenothing like your average "larger-than-life" Photoshop guru. But I kept reminding
I didn't get to see his class myself (I was training at the same time on another track), but I did get a written report from each class moderator on how the instructor did, how the
Well, later that same day I get her evaluation form, and she's covered the entire front and back with comments. "This guy is amazing!" "He has an incredible connection with the audience." "He's dynamic and engaging." "He's
So later I ran into Dave and told him how Lesa had raved about his class, and he was very polite, smiled, and just said, "Thanks." During the
After the conference, when I read the evaluations from the actual students in this class, they made Lesa's comments sound subdued. They were raving about him, and they too were filling up both sides of their evaluations trying to convince me to give this guy more sessions next time.
So, the next Photoshop World I scheduled him for more sessions, and I made it a point to go to one of his sessions myself so I could see what all the fuss was about. I have to say, my jaw just dropped. When this unassuming guy hits the stage, he transforms into that dynamic, engaging, and absolutely hilarious trainer Lesa (and all the students) talked about. He just flat-out rocked. The crowd loved him. The moderators loved him. Hell, I loved him, so I put him to work with even more sessions at the next Photoshop World, and he was literally knockin' 'em dead.
This guy just has a way of teaching Photoshop that really connects with people, and he's so charmingand so funnythat he really makes the learning fun. The one-
In fact, Dave was so good that I asked him to join me on my
Photoshop Down & Dirty Tricks
one-day seminar tour. For the first couple of cities, Dave and I split the day, but it wasn't long before I sent him out on his own. I read the reviews from Dave's first seminar and they were nothing short of
Since we first met, he had become a contributing author to some Photoshop books, and his writing style was as good as his live presentations, so I asked him to write some articles for
Not surprisingly, Dave fit right in with the NAPP crew, and he's become such an integral part of our organization, it's hard to imagine what it was like before he came on board. He has such a broad knowledge of Photoshopfrom its inner workings to all the little things that make it such an amazing toolbut beyond that, Dave has the most important ingredient for any Photoshop trainer, and that is he
to teach. He truly loves to help people learn Photoshop, and you'll find Dave constantly in the NAPP member forums, on the PlanetPhotoshop.com forums, and helping people one-on-one during breaks at the
Since our first meeting, Dave has really made a name for himself in this industry as one of the brightest, most creative, and most gifted trainers out there today. Each year Dave trains thousands of professional Photoshop users through our one-day seminars and his sessions at Photoshop World, and the guy just somehow gets better and better each and every time we send him out. He's also become a fixture to NAPP
I think you're really going to love this book, and thanks so much for giving me the opportunity to give you a little insight into the amazing man behind the pixelsmy friend, and a true gentleman in every sense of the word, Dave Cross.
Author of more than 26 books on Photoshop, including author of the
Photoshop Down & Dirty
Editor-in-Chief, Photoshop User magazine
Editor-in-Chief, Layers magazine