Shattering Myths

When you add measurability to selling, it shatters the following ten common sales myths:

1. Selling is an art, not a science.

2. Customers buy primarily for emotional reasons, not logical ones.

3. Most salespeople are customer focused, not product focused.

4. Lost sales results from competitors' lower prices, not from higher value.

5. More sales calls equal more orders.

6. Great salespeople know how to handle obstacles.

7. More product features produce more benefits for customers.

8. Salespeople can more easily sell value to existing customers than to new ones.

9. Strategies drive salespeople's tactics, not the other way around.

10. A salesperson knows how well a sale is going at any given time.