Summary

When world consumers go to Google to find information, you want to make sure they find you when they are looking for whatever it is you’re selling, whether it’s a service or a product. Pay Google as little or as much as you want, and experience what many have already experienced: growth in their business.

Use the many tools that Google AdWords provides to update your ad campaigns, track their performance, see when ads have been disallowed, view performance against competitors, and suggest and create new keywords.

Entire books are being written about Google AdWords. This chapter gives you the essential information on launching ad campaigns and discovering the Google tools that help you manage those campaigns and track their performance. You can learn more about partnering with Google and becoming part of the Google network in the next chapter.