Kardon, Brian, 29
Kaufman, Ron, 46–47
Keller, Ed, 155
Kellogg, 54
Kemper Insurance Company, 172–173
Kingsbury, Mark, 29
knowledge/information (customer), 167, 182–183, 187
knowledge of brands by managers, 179
Kotter, John, 128
Krispy Kreme Doughnuts, 87, 147
Kunde, Jesper, 114