Chapter 11. Promoting Your Podcast

In this chapter

• Get Your Podcast Listed

• Tap into the Podcasting Community

• Nail Down Your Niche

• The Power of Public Relations

Whether you're in podcasting as a business undertaking or as a labor of love, it's still important to reach as many of your target listeners as possible. Podcasting provides the technological vehicle to potentially reach listeners all over the world. To turn the potential into a reality, you've got to let the world know that your podcast exists.

In this chapter, you'll learn the easiest, most effective strategies and tactics for promoting your podcastregardless of the size of your promotional budget. After all, podcasting is considerably more fun when you know there are lots of people listening!