Index_M

M

mailing lists, 185

pros & cons, 185

mailto link

contacting page owners, 156

maintaining intranet, 152

broken links, detecting/fixing, 153

CoP, connecting via microsites, 155

establishing ownership, 154

'ghost town' intranet, avoiding, 152

updating/deleting pages, 153

management

intranet role, 10

sponsorship for intranet, ensuring, 235

overgrown intranet re-development, supporting/NOT~, 263, 270, 272

maps, site, see site maps.

marketing intranet, 225

challenges faced, 226, 228

interest in intranet, maintaining, 238

brand identity, building, 238

budget for future development, obtaining, 241

feedback mechanisms, maintaining, 241

integrating into daily routine, 240

intranet as primary point of contact, 240

relaunching intranet, 239

ROI, calculating for management, 241

updated/comprehensive content, maintaining, 239

usability, testing regularly, 240

launching site, 231

naming intranet, 233

overview, 225, 241

kaizen, using, 238

key issues, listing, 241

promoting use, 235

default browser home page, setting to intranet URL, 237

intranet home page value, maximizing, 237

letterheads & business cards NOT necessary, 236

staff orientation including intranet, 236

stakeholder continuous sponsorship, ensuring, 235

marketing intranet, challenges, 226, 228

artificial technology/management constraints, 227

AOL-Time Warner example, 227

co-opting employees in intranet creation/launch, 230

soliciting their input, 230

tailoring solutions to their needs, 230

ignorance/lack of interest from users, 228

preparing staff for intranet, guidelines, 229

intranet regarded as irrelevant to work needs, 231

addressing business needs, NOT for fun, 231

lack of management support, 226

addressing, 227

usability overlooked, 228

marketing manager

extranets, designing, 314

messaging, instant, see IM.

meta tags, HTML

keywords, 132

microsites, 62

bloated code often present, 62

CSS reducing, 64

'Save as HTML' increasing, 63

WYSIWYG editors reducing, 63

page validity, maintaining, 62

MIT (Mobile Internet Toolkit) for ASP.NET, Microsoft

handheld devices using, 303

Mobile Favorites, 298

Pocket PC remote access using, 298

mobile phones, remote access using, 304

advantages, 304

numeric data entry example, simulator screenshot, 305

usability, 304

VoiceXML, using, 306

WML, using, 304

moderation, forums, 188,195

moderator's responsibilities, listing, 195

promoting forum, 196

unsuitable postings, legal implications, 194