Where Technology Applies

Technology can help you better communicate with your clients in two basic ways.

• You can use e-mail to send the kinds of detailed messages that just clog up voice mail boxes and are hard to follow in a spoken message.

• You can provide your clients several ways to learn about and track the details of their sale or purchase, so they feel informed and see how much you are working on their behalf. For example, you can provide personal Web pages and PDF transaction files delivered via e-mail or the Web.

And even better, you're already using all the tools you need to provide this communication with your clients. (See Chapter 4," Effective Web Sites," and Chapter 6, " High-Tech Marketing Collaterals.")