Research Plan for Company X

This is an excerpt of a research plan prepared with Indi Young, a user experience research consultant, for presentation to the development team of a consumer product comparison Web site. It presents an extensive research program designed to get a broad understanding of problems and users prior to a major redesign. Since it's designed for presentation, it includes more process explanation than an internal document and fewer details than would be used for internal delivery (which would include tables like all the ones described earlier), but it gives a good outline of how such a research plan can look when fully expanded.