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Waldo, Paul, 198
Warm-up
in contextual inquiry, 169
in focus group discussion guide, 216–219, 251–252
in interviewing, 118
Waterfall method, iterative development vs., 30
Web resources. See Internet resources
Web server log files. See log analysis; log files
Web sites
invitation link for surveys, 336
recruiting using, 93
stakeholders for, 17
as tools, 159
"Web Statistics Primer, A," 414
Web use
as audience attributes, 138
focus groups and, 209, 212–213
information architecture development and, 46
profiles, 46, 85
survey questions, 308, 534–536
typical characteristics, 46
WebEx desktop conferencing products, 465
Weblogs, 446, 447
Webmonkey 2.0 Navigation Panel usability test, 261–263
WebSideStory, 442
White papers, 446
Wilson, Chauncey, 233
Wrap-up
in contextual inquiry, 170
in focus group discussion guide, 223, 257
in interviewing, 118
in usability testing script, 284–285
Writing survey questions, 307–321
attitudinal questions and subcategories, 308
behavioral questions and subcategories, 308
being specific, 315
brainstorming, 307–309
characteristic questions and subcategories, 308
checklist questions, 310–311
close-ended questions, 310, 311
common questions, 533–538
demographics questions, 308, 533–534
descriptive vs. explanatory goals and, 307
editing and ordering questions, 319–321
extremes, avoiding, 316
follow-up questions, 318–319
future predictions, avoiding, 313
giving people an appropriate option, 315–316
leaving space for comments, 319
Likert scales for, 317–318
making questions relevant, 317
multiple-choice questions, 310
negative questions, avoiding, 314
opt-out options, 319
overloaded questions, avoiding, 314–315
product use questions, 308, 536–537
question grid, 311–313
report writing and, 323–324
requirements for answerability, 311
staying consistent, 316
technological questions, 308, 537–538
Web use questions, 308, 534–536
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