Index_P

P

Packet sniffers, 404

Page views in log analysis

clickstream analysis, 413–414

conglomerate statistics, 409

session-based statistics, 411

user-based statistics, 411–412

Panels, user. See user advisory boards

Parallel research, 467–468

Participatory design, 469–470

Partnership model for contextual inquiry, 167–168

Peer pressure, invoking, 125

Personal caching of Web pages, 405

Personas. See user profiles

Phone screener. See telephone screener for recruiting

Photographing interviews, 127

PhpESP survey package, 325

Physical layout

for focus groups, 223–226

for usability testing, 286–287, 529

Physical models, 181

Pilot testing. See testing

Portfolio of frequent foibles, 432

Portraits of user profiles, 152

Practicing presentations, 496

Predictability of user interfaces, 49

Preference survey questions, 308

Preliminary interview in usability testing, 277–279

Pre/post surveys, 359–360

Prescreening

focus group participants, 210–211

recruiting database, 94–95

Presentation bias in surveys, 335

Presentations

addressing research process limitations in, 482–483

audience for, 480–482

choosing observations for, 494

common problems, 501–503

emphasizing user's perspective in, 495

engineering, 479

to engineers, 496–498

to marketing, 499–500

numbers in, 496

practicing, 496

preparing audience for, 494

question time after, 496

real examples in, 494–495

by specialists, 457

terminology for, 495

time requirements for preparation, 76

to upper management, 500–501

to visual designers, 498–499

See also reports

Pretesting. See testing

Prioritizing

card sorting for, 198–199

competitive features, 425

features, focus groups for, 206, 233

features for usability testing, 269

goals, 61–62

issues in focus groups, 232

surveys for, 355

user profiles, 148–149

Privacy, contextual inquiry and, 170

Problem report diaries, 379–381

Problems

extracting from focus group data, 245

for focus groups, 233–236

for interviewing, 124–126

for iterative development, 34–35

for presentations, 501–503

for research questions, 124–126

for surveys, 354–356

user severity measures for, 296

Procedure section of reports, 486–487

Product description in competitive profiles, 423–424

Product sales, 23

Product teams, as development teams, 34

Product use survey questions, 308, 536–537

Professional focus group companies, 239–240

Professional recruiters, 113–117

costs, 116–117

database searches by, 87

finding, 113–114

recruiting problems and, 110, 117

requirements from you, 115–116

researching, 113–114

services provided by, 114–115

Profile surveys, 305

Profiles

audience profile for recruiting, 84–87

competitive, 423–426

demographic, 85

marketing research, 443–445

technological, 85

Web use, 46, 85

See also user profiles; user profiling

Profit

making money vs. satisfying users, 17

as success criterion, 23–24

user-centered processes and, 517

Promotion

communication of function in, 26–27

differentiation in, 24–25

recognition in, 25–26

self-promotion by Web sites, 24–27

as success criterion, 24–27

Proportion chart for cross-tabulation, 348–349

Psychographic attributes of audiences, 139

Published information

free Internet resources, 446–447

independent analysis, 440–441

marketing research, 443–445

publications, 445–446

reasons for using, 439

savings from using, 439

traffic/demographic information, 441–443

Purchase path, clickstream analysis of, 413