APPENDIX

Exhibit 1: Beer Supply Chain

Exhibit 2: Old Distribution Process

Exhibit 3: New Distribution Process

Exhibit 4: Benefits from HOPS

	Benefits
Benefits to Supplier (Heineken U.S.A.)	Lead Time Reduction Inventory Reduction Sales Increase Error Reduction in Order Taking Relationship Improvement Organizational Learning
Benefits to Customer (Distributors)	Procurement Cost Reduction Inventory Reduction Order Planning Time Reduction Better Track on Orders

Exhibit 5: Net Profit of Heineken 1997–2000^[3]

Exhibit 6: Per Capita Expenditure on Beer 1995–2000^[4]

Exhibit 7: Per Capita Consumption of Beer 1995–2000^[4]

^[3]Source: http://WWW.Heineken.com

^[4]Source: http://WWW.Euromonitor.com