EZ Change Was Thoroughly Tested Before It Was Launched

One of the tests done to make sure that EZ Change was really practical from a user standpoint was a series of in-home usage trials. Energizer felt that it was important to see how consumers reacted to the new product when they were really using it in their homes . The members of a panel of consumers were given an EZ Change package containing eight new hearing aid batteries. They were told to read the directions and change the batteries in their hearing aids every day, even though the batteries obviously lasted longer than one day. Then they were asked to fill out a diary every day describing their experience. The results of these tests were very positive.

The final test before the launch of EZ Change was a quantitative test through BASES ^TM . This is a procedure in which the complete marketing plan is subjected to a process that is designed to determine the success of the new product. The input for this model includes a number of factors such as consumers intent to purchase based on market research, pricing of the new and existing products, distribution estimates, and each element of the marketing plan, including the amount of advertising planned. It also includes detailed information on the market. Based on all of this input, the BASES model predicts the impact that the new product will have on the category.