The Treo Has Rapidly Become a Category Icon

Although Handspring had been working on the general concept of an effective integrated communication device since the inception of the company, the actual development of the Treo was accomplished in a fairly short period of time. The actual Treo concept, with the flip lid, window, and keyboard, was conceived in June of 2000, and the product hit the market in a limited initial launch in December of 2001. Shipping in quantity in the United States started in February of 2002.

The Treo has become an icon in the category of merged communication devices. There is now a large group of core users who just love the product, and the word is spreading to new users every day. A few competitors are now adding keyboards to their devices, and some are attempting to emulate the Treo. As of this writing, however, the Treo stands as a true category leader.