A Firm Commitment to Growth

Zicam has been very successful up to this point. It has gone from simply an idea to a nationally distributed brand that is known by over 25 percent of American households. It has also been able to maintain an annual growth rate of more than 45 percent. From a qualitative standpoint, the company has received a lot of very positive feedback from its customers. Its market research has uncovered numerous positive consumer comments, such as, ˜˜I love this product, and Ive told everybody at work about it.

Despite the success of Zicam thus far, Matrixx management feels that the company has a long way to go. At the beginning of this cold season , Zicam had a 25 percent consumer awareness, which leaves 75 percent of households that must be made aware of the product. Management knows that there is a lot of room to grow, and it is willing to keep pouring on the marketing effort in order to achieve this growth. The entire company is firmly committed to investing all of its resources in the companys continued growth.