Index_E


E

earning power of women, 6-8
education, level of, 156-157
e-mail, 175
e-marketing, 187-197
advisory boards in, 193-194
and content/style of Web sites, 188-189
dos/don'ts of, 196-197
feedback in, 192
and learning from women's online behavior, 197
peer reviews in, 195
polling in, 189-192
promotions in, 192-193
quizzes in, 190-192
surveys in, 189-190, 194-195
embellishments, 60
emerging majority(-ies), 139-154
Asian Americans as, 146-150
Black Americans as, 150-153
buying filters of, 140-142
Hispanic Americans as, 142-146
in-culture marketing to, 153-154
emotional imagery processing, 58, 64
Enterprise Rent-A-Car, 70-71
Entertainment and Sports
Programming Network (ESPN), 17, 41-48
Envirosell, 177, 178
Epinions.com, 79, 195, 197
EPM Communications, 108
EQ3, 99
ESPN, see Entertainment and Sports Programming Network
ESPN: The Magazine , 43-45
evangelists, customer, 58
experience, women's buying minds and, 156-157, 179-182





Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96
Simiral book on Amazon

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