Index_G

G

global alliances, 4

global change, 6, 7

global competitiveness , 187, 190, 215

global service providers, 9

global village, 7, 910, 14, 46, 47, 48, 501

globalisation , 4, 21, 171, 189, 190, 196, 203

go visual, 512, 56

goal congruence , 127, 143

governance, 1734, 177, 178

Gudinski, Michael, 243

guerilla marketing, 236, 23940