Australian managers are well prepared and trained to deliver a plan, but implementation, planning and execution are not the most important part of the innovation process. Every business school teaches planning competencies, but what managers are not taught is how to create business- and brand-building ideas. This shortcoming is what this chapter has addressed.
The other major theme of this chapter is that creating new ideas and being innovative has to become a
The creation of new ideas must be embedded into the very fabric of ˜how things get done round here . For example, the company 3M requires that 40 per cent of its sales come from products less than three
The front-end idea system is a framework that can be embedded into any organisation. By building an idea mindset, having a shared understanding of different idea concepts, learning a range of idea tools and trying to practise your idea skills every day, you will soon be at the forefront of the new ideas era.
Every organisation can improve their innovation performance. What it requires is as much effort, energy and resources applied to the fuzzy,
Building a front-end ideas system will reap
Draw a triangle
If you are stuck, draw a triangle to
Develop three responses for every new situation
For every new situation, ask your team to develop a business-as-usual, different and
Have an idea break every day
Like a coffee break, take an idea break every day and use your creative thinking
Trust your own intuition
Flag to people that you are using your intuition by saying ˜my gut feel is that . . . . Encourage others to do likewise. At the end of each meeting have a two-minute ˜gut-feel session. Ask every member what their intuition is telling them. If the
Follow your passion
What do you really feel passionate about? Chances are that if you feel passionate about something, you will enjoy it and be quite good at it. If you feel
Think like a competitor
Imagine yourself as your competitor ”ask yourself what new initiatives will be launched in the
Use more emotional language
Reframe your biggest challenges in more imaginative and emotional language: for example, ˜How can we create advertising that is talked about at dinner parties? If you stay with rational, business-type language you are more likely to get rational responses.
Lead by example
If you are a leader, the quickest way to kill creativity is by your own actions. If you call for new ideas and then reject them without appropriate feedback, you will not receive many more ideas. Talk about the importance of ideas and innovation at every opportunity.
Test and retest
Find quicker, easier and cheaper ways to test a new process or product. Continue to test relentlessly.