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Chapter 8: Marketing to Customer Segments

Segment Marketing versus One-to-One Marketing



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The Customer Loyalty Solution. What Works (and What Doesn't in Customer Loyalty Programs)
The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226
Authors: Arthur Middleton Hughes
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