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Chapter 8: Marketing to Customer Segments
Segment Marketing versus One-to-One Marketing
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The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226
Authors:
Arthur Middleton Hughes
BUY ON AMAZON
Introducing Microsoft Office InfoPath 2003 (Bpg-Other)
Filling Out Forms
Understanding Form Technologies
Laying Out Forms
Formatting Forms
Adding Views to a Template
Introduction to 80x86 Assembly Language and Computer Architecture
Elements of Assembly Language
String Operations
Input/Output
Appendix B Useful MS-DOS Commands
Appendix E 80x86 Instructions (by Opcode)
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century: Prevention and Detection for the Twenty-First Century
Tcpdump
IDS and IPS Architecture
Internet Security Systems RealSecure
NFR Security
Data Correlation
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
Overview of Captology
The Functional Triad Computers in Persuasive Roles
Credibility and the World Wide Web
Increasing Persuasion through Mobility and Connectivity
The Ethics of Persuasive Technology
Microsoft WSH and VBScript Programming for the Absolute Beginner
Getting Started with the WSH and VBScript
Handling Script Errors
Appendix A WSH Administrative Scripting
Appendix B Built-In VBScript Functions
Appendix C Whats on the CD-ROM?
Cultural Imperative: Global Trends in the 21st Century
From 2,000,000 B.C. to A.D.2000: The Roots and Routes of Culture
Culture and Climate
Cognitive Processes
Americanization versus Asianization
Epilogue After September 11
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