Preparing for the Game

Why It Works

Although just about every customer knows that they can't have everything they want in a product, they also know that, until you work with them to prioritize features, they have the upper hand in asking you for whatever they want. Perhaps more importantly, features of complex products are interrelated, and the product design and development team often faces a continuum of possible solutions that could meet customer needs. Asking your customers to prioritize a list of features without providing them the opportunity to explore design continuums or dependencies often results in misunderstanding. By facilitating discussions of feature priorities with several customers, you will give them the chance to explore design continuums and relationships that result in a better understanding of market needs.

Open-Ended Exploration

Time Frame of Action


Customer Preparation

Market Preparation

Physical Preparation

Innovation Games(c) Creating Breakthrough Products Through Collaborative Play
Innovation Games: Creating Breakthrough Products Through Collaborative Play
ISBN: 0321437292
EAN: 2147483647
Year: 2006
Pages: 144
Authors: Luke Hohmann

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