Chapter 8: Business Intelligence Applications

Were from the Data Warehouse, and were here to help

Overview

We have struggled since the early 1980s with the belief that business people should be responsible for creating their own reports and analyses. In our view, they should be eager to dive in and explore the data that represents their business. After all, who knows better than the business person what information is needed and how the analysis should be created?

The problem with this belief is that most business people do not seem to agree. In fact, based on our experience, you will be lucky to get 10 percent of your user base to actually build their own reports from scratch. We suspect this is because learning the tools and learning the data is just too far outside the comfort zone of most business people. As part of the 10 percent, its hard for us to understand this, but we have come to accept it.

A critical part of every DW/BI project is providing the other 90 percent of the user community with a more structured, and therefore easier, way to access the data warehouse. We provide this structured access through what we call business intelligence (BI) applications . This chapter describes the concept of BI applications along with a process for creating these applications in the context of the overall Lifecycle. (The next chapter gives an example of building a simple BI application using Reporting Services and other Microsoft tools.) Bottom line, we need to support as many users as possible, regardless of their ability or interest in learning how to build queries.

In this chapter you learn:

• The basic concepts of business intelligence applications, including standard reports and analytic applications, the value of BI applications, and delivery platform options.

• A BI applications development process that occurs in two major steps in the Business Dimensional Lifecycle. The first step is application specification, which immediately follows the requirements definition process. The second step is application development, which doesnt begin until data is available in the business process dimensional model, the end user tools have been installed, and basic business metadata is in place.

• The role of the BI application developer, and the importance of maintaining the content and performance of the BI applications.