Section 2: A Primer on Persuasion
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Chapter List
- Chapter 3: Why the Inuit Hunt Whales and Other Secrets of Customer Behavior
- Chapter 4: The Structure of Persuasion
- Chapter 5: Developing a Client-Centered Message Every Time You Write
- Chapter 6: Understanding the Customer: The Cicero Principle
- Chapter 7: Establishing Your Credibility
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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
ISBN: 0814471536
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 130
Pages: 130
Authors: Tom Sant