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National Aeronautics and Space Agency (NASA), and resume content, 164–165
needs of client
Cicero principle and, 55–71
client-centered messages and, 43–46, 51–54, 72
consultative proposals and, 53–54
focusing on, 46–47, 54
letter proposals and, 120–121
linking to recommendations, 159–164
persuasion and, 31
redefining, 51–54
negative publicity, coping with, 194–197
"no bid" decision, 87–88
nondisclosure agreements, 134
nontechnical buyers, 15–16
nouns
converting verbs to, 225
noun clusters, 219–221
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