Part IV: Market Entry and Business Development in China

Chapter List

Chapter 4.1: Discovering Chinese Cultural Roots

Chapter 4.2: Cultural Differences and Clashes in Communication

Chapter 4.3: Networking Practice in China

Chapter 4.4: Due Diligence for Market Entrants

Chapter 4.5: Joint Venture Contract Negotiations and Approvals

Chapter 4.6: Employing Staff in China

Chapter 4.7: Industrial and Commercial Market Research

Chapter 4.8: Growing Consumerism Strategies for the China Market

Chapter 4.9: Marketing Consumer Products in China

Chapter 4.10: Developments in Chinese Logistics

Chapter 4.11: Brand Management and Publicity

Chapter 4.12: Effective Public Relations