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How to Run Successful Projects III: The Silver Bullet (3rd Edition)
ISBN: 0201748061
EAN: 2147483647
EAN: 2147483647
Year: 2001
Pages: 176
Pages: 176
Authors: Fergus OConnell
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter VIII Personalization Systems and Their Deployment as Web Site Interface Design Decisions
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XII Web Design and E-Commerce
- Chapter XV Customer Trust in Online Commerce