Index_B

B

"Become the Audience" activity, 91-95

debriefing in, 94

learning objectives of, 92

materials needed for, 92

procedure, 93-94

room set up for, 93

skills targeted by, 92

trainee benefits of, 92

volunteers in, 93-94

Behavioral characteristics

checklist of (handout), 105-106

determination of (handout), 102-104

Brainstorming, activities for promotion of

"Mindreading Icebreaker", 39-43

"P.I.N". Formula, 45-50

Brand associations. See "Brand Image Exercise"

"Brand Image Exercise", 179-191

learning objectives of, 180

materials needed for, 181

preparation for, 181

procedure, 182-190

Powerpoint slides, 179, 181, 183-190

room set up for, 181

skills targeted by, 180

time required for, 181

trainee benefits of, 180

Brand personality. See "Brand Image Exercise"

Brock, Sabra, 133, 136-137

"Building a Positive Work Environment" activity, 227-232

learning objectives of, 228

materials needed for, 228

procedure of, 229-230

room set up for, 228

skills targeted by, 228

time required for, 228

trainee benefits of, 228