Addressing the special issues associated with the emergent technology of mobile commerce, this book collects the writings of 46 m-commerce or wireless communications experts from academia and industry.
Table of Contents
Wireless Communications and Mobile Commerce
Preface
Section I - Global Mobile Commerce—Unique Characteristics, Opportunities, Challenges and Limitations
Chapter 1
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Global Heterogeneity in the Emerging M-Commerce Landscape
Chapter 2
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Assessing the Market Potential of Network-Enabled 3G M-Business Services
Chapter 3
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Mobile E-Commerce and the Wireless Worldwide Web: Strategic Perspectives on the Internet's Emerging Model
Chapter 4
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Opportunities and Limitations in M-Commerce
Section II - Mobile Business Network and Consumers
Chapter 5
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Understanding Emergent M-Commerce Services by using Business Network Analysis: The Case of Finland
Chapter 6
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Understanding the Mobile Consumer
Chapter 7
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Intelligent Product Brokering and User Preference Tracking
Section III - Wireless Communications and Mobile Computing Infrastructure Considerations
Chapter 8
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Directions in Wireless Telecommunications: Analytical and Operational Pathfinders
Chapter 9
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Wireless Middleware
Chapter 10
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Usability Issues and Limitations of Mobile Devices