REFERENCES

Braue, D. ( 2001 ). Coming mobile messaging standards make SMS look positively stone-age . Retrieved October 10, 2002 , from http:// australia .internet.com/r/article/jsp/sid/10453

Clickatell . ( 2003 ). A guide to marketing communications through SMS (short messaging service) . Retrieved January 9, 2003 , from http://www.clickatell.com/downloads/SMS_Marketing_guide.pdf

European Telecommunication Standard Institute . ( 1996, January ). Ets 300 536 ( 2nd ed. ). Digital cellular telecommunications system (Phase 2); Technical realization of the short message service (SSMS) point-to-point (PP) (GSM 03.40) .

GSM Association . ( 2002 ). Press release. Retrieved October 8, 2002 , from http://www.gsmworld.com/news/press_2001/press_releases_22.shtml

GSM World . ( 2002 ). Retrieved October 8, 2002 , from http://www.gsmworld.com/news/statistics/index.shtml

Liddle, C. ( 2001 ). Wireless advertising ‚ Will it work? Retrieved October 10, 2002 , from http://australia.internet.com/r/article/jsp/sid/10560

O'Brien, J. ( 2001, February ). M-commerce off to a slow start . Computer Shopper , 66 .

Rohde, L. ( 2000 ). Mobileage head sees future for mobile banking . Retrieved January 15, 2003 , from http://www.idg.net/crd_smith_248642.html

WirelessDevNet . ( 2000 ). Retrieved June 28, 2002 , from http://www.wirelessdevnet.com/channels/sms.html