Chapter 10. Web Site Optimization

In the Submit URL and Trusted Feed chapters, I mention that web page design is a vital component of paid inclusion. There's no point paying inclusion fees if your site pages will never rank high enough to be seen by new customers.

A search engine optimization (SEO) firm or inclusion partner (if you've chosen Trusted Feed) can optimize your pages. However, if hiring a third party isn't an option for you, your Webmaster can create a basic foundation. Even if you do outsource these efforts, you'll be better equipped to provide the information specialists will request.