Part II: Paid Placement Programs

Introduction

Paid placement advertising enables marketers to buy a specific position for each keyword. The position is guaranteed as long as the advertiser is willing to pay for it. Even better, a prime position is attained within days.

There are two types of paid placement programs: Fixed Placement and Pay-For-Placement. The main advantages described in this section will help you determine the viability of each type of program, while the identified challenges shed light on the issues you'll encounter. You're not limited to one program or the other; depending on your objectives, you may decide to participate in both.

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Chapter 6 Fixed Placement

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Chapter 7 Pay-For-Placement

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Conclusion