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Wanadoo (French search engine) ‚   2nd ‚  
web analytics companies
‚   ‚   ‚   ‚  and bid management services providers, as good partnerships ‚   2nd ‚  
web analytics reports ‚   2nd ‚  
‚   ‚   ‚   ‚  404 error data (broken links), checking for ‚   2nd ‚  
web analytics reports, using, to evaluate web site traffic ‚   2nd ‚   3rd ‚  
‚   ‚   ‚   ‚  as offered by Internet service providers ‚  
‚   ‚   ‚   ‚  for daypart marketing ‚   2nd ‚  
‚   ‚   ‚   ‚  tracking information from, as often lacking in detail ‚   2nd ‚  
web analytics reports. ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚  advantages of
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚   affordability , for all companies ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]3rd ‚   [See also individual web analytics programs]4th ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  data provided by, as vital to business success ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  samples of data, and potential ways to respond ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  search engine marketing data, as provided by ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]3rd ‚   [See also individual web analytics programs]4th ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚  as offered by Internet service providers ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚  challenges of
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  paid listings, as not managed by ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]3rd ‚   [See also individual web analytics programs]4th ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  reports on paid listings, as limited in scope ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚  customers' online travels and behavior, as charted by ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]3rd ‚   [See also individual web analytics programs]4th ‚   [See also individual web analytics programs]5th ‚   [See also individual web analytics programs]6th ‚   [See also individual web analytics programs]
‚   ‚   ‚   ‚  for daypart marketing ‚   [See also individual web analytics programs]2nd ‚   [See also individual web analytics programs]
web directories ‚   2nd ‚  
‚   ‚   ‚   ‚  editors
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  evaluating websites ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
‚   ‚   ‚   ‚  finding out if your site is in a directory ‚  
‚   ‚   ‚   ‚  hierarchies ‚   2nd ‚  
‚   ‚   ‚   ‚  paid submission programs ‚   2nd ‚  
‚   ‚   ‚   ‚  ranking websites ‚   2nd ‚   3rd ‚   4th ‚  
web directorires
‚   ‚   ‚   ‚  fall-through results ‚  
web rings
‚   ‚   ‚   ‚  as shunned by search engines ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  avoiding, as sources of inbound links ‚   2nd ‚  
web site optimization. ‚   [See search engine optimization]2nd ‚   [See search engine optimization]
web site traffic, as monitored by web analytics programs ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚  
WebCrawler ‚   2nd ‚  
WebSideStory Inc. (web analytics company) ‚   2nd ‚  
websites
‚   ‚   ‚   ‚  evaluating for web directories ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
WebTrends (web analytics program) ‚   2nd ‚   3rd ‚   4th ‚   5th ‚   6th ‚   7th ‚   8th ‚   9th ‚   10th ‚  
‚   ‚   ‚   ‚  sample report, illustration of ‚   2nd ‚  
weights
‚   ‚   ‚   ‚  assigning
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  to words and phrases on pages ‚  
WhosClickingWho? ( pay-per-click auditing service) ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  as able to identify click fraud by AOL, Prodigy, and dial-up users ‚   2nd ‚  
‚   ‚   ‚   ‚  ClickMinder pop-up message, as displayed to Internet users ‚   2nd ‚  
‚   ‚   ‚   ‚  data provided by ‚   2nd ‚  
‚   ‚   ‚   ‚  search engines tracked by ‚   2nd ‚  
Wilcox, Deborah (lawyer) ‚   2nd ‚   3rd ‚   4th ‚  
‚   ‚   ‚   ‚  sample " cease and desist" letter, provided by ‚  
‚   ‚   ‚   ‚  sample "cease and desist" letters , provided by
‚   ‚   ‚   ‚   ‚   ‚   ‚   ‚  for trademark infringement ‚   2nd ‚  
Wilson, Ralph (web marketing and e-commerce expert) ‚   2nd ‚   3rd ‚   4th ‚   5th ‚  
WordTracker (keyword tool) ‚   2nd ‚  

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Search Engine Advertising. Buying Your Way to the Top to Increase Sales
Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
ISBN: 0321495993
EAN: 2147483647
Year: 2004
Pages: 155

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