Summary

You can create your Web page by getting some good coffee, sitting down, and fiddling for a while with a template or any Web page editor. In the end, you have an HTML file suitable for publishing (if not for reading).

But is it a file that achieves your goals for wanting a Web page in the first place? If you're looking for cyberfriends, will your page appeal to them? If you're looking for clients or customers, does your page make you look better than your competitors look? If you're offering useful information, are you doing so in a way that visitors to your page will find intuitive and easy to navigate?

To create a page that hits its mark, you must first ground yourself in the basics of how a Web document works and what it can and cannot do. That's what you've picked up in this chapter. I didn't attempt to dictate how your document should look, feel, or operate ”that has to be your inspiration. But I've tried to feed your thoughts so that you can make informed choices during whatever tasks you choose to take on next .