Creating Fixed-Price ListingsNo Bidding Required

eBay also offers the option of running straight fixed-price listings, with no bidding allowed. These listings look and feel pretty much like standard auction listings, and run for the same length as a standard auction, but feature only the Buy It Now purchase option. Potential buyers can't place bids on these items; they can only purchase the item at a fixed price by clicking the Buy It Now button.

To launch a fixed-price listing, start by creating a new item listing as you normally would. When you get to the Selling Format section of the Describe Your Item page, use the pull-down menu to select Fixed Price. Enter your desired selling price into the Buy It Now Price box, and then complete your listing as normal. That's all you have to do; the first buyer to click the Buy It Now button purchases the item.

"Mike Sez"

There's no sense using Buy It Now if you're not going to make any more money from it than you would a normal auction. If you want to use Buy It Now, set a BIN price 20% or so above your most wildly optimistic selling price. (So if you think your item might possibly, if all the stars align properly, sell for $10, set a BIN price of $12.) That way if an enthusiastic buyer does end your auction prematurely, you'll be well compensated for it.