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Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, The
By Robin Miller
   
Publisher : Financial Times Prentice Hall
Pub Date : October 08, 2002
ISBN : 0-13-066842-7
Pages : 208


In The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, leading Internet entrepreneur Robin "Roblimo" Miller (developer for Slashdot and Freshmeat Web sites) presents systematic rules for building the profitability of your business online, whatever you sell - products, services, information, or advertising. Miller offers streetwise advice on accomplishing more with less; anticipating trends without wasting resources; avoiding disastrous mistakes; making the most of email and chat; and using the Internet to support all of your business activities, both online and off.


   
•  Table of Contents
Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, The
By Robin Miller
   
Publisher : Financial Times Prentice Hall
Pub Date : October 08, 2002
ISBN : 0-13-066842-7
Pages : 208
Copyright
    Praise for The Online Rules
    FINANCIAL TIMES Prentice Hall
    Financial Times Prentice Hall Books
    Foreword
    Introduction
      Every Game Has Rules
      Learn From the Past
   
    Chapter One.  What Makes the Internet So Powerful?
      Examples of Successful, Tightly Focused Web Sites
      A Web Site Is Not a Business
      The Difference between an Online Business and an Online Hobby
   
    Chapter Two.  Building a Web Site that Works
      Avoiding the Worst Mistakes
      Information Layering
      Basic Web Design Usability Rules
      When In Doubt, Steal
      Selecting Web Designers
      Dealing with Hired Web Designers
      Maintaining Site Focus
   
    Chapter Three.  Profitable Ecommerce
      Sell without Shame
      Get to the Point Right Away
      Clear Product Descriptions Are Essential
      Site Navigation for Ecommerce
      Information Layering Accommodates Almost All Shoppers
      Database-Driven vs. Static HTML Sites
      The Myth of the Abandoned Shopping Cart
      Tell Your Customers Who and Where You Are
      Answer Your Email and Your Phone
      Do You Really Need Ecommerce?
   
    Chapter Four.  Promotional Web Sites for Offline Businesses
      Location, Location, Location
      Are You Going to Answer Email?
      Start Small, then Grow
      Make Sure You Own Your Name
      Adding Prices and Other Content
      Avoid Web Obsession
      Put Yourself in Your Customer's Shoes
      Giving Your Web Site Visitors What They Want
      The Last Word: Stick to Business
   
    Chapter Five.  News and Discussion Web Sites
      The Economic Realities of Online Advertising
      Tech News as a "Natural" for the Web
      You Are Not C|Net
      Beyond Tech News: General Media Online
      Moving Offline News Online
      The Standalone News Site
      Ultra-Niche, High-Value News
      Subscription News Sites
   
    Chapter Six.  Email and Chat As Profit Builders
      Responding to Customers' Email
      Resisting the Lure of Spam
      Using Opt-In Promotional Email
      News As Email
      Maintaining Credibility in Email Newsletters
      Email Discussion Lists
      Thoughts on Email List Management
      Email Is Never Private
      Chat and Instant Messaging As Business Tools
      Viruses and Other Email Hazards
      Email and Chat Are Changing, Not Static
      The Most Important Email and Chat Rule
   
    Chapter Seven.  Site Promotion and Advertising
      Directories Are Not Search Engines
      Simple Tricks That Help Get Favorable Search Engine Rankings
      More Advanced Search Engine Tricks
      Advertising Your Web Site Online
      Advertising Your Web Site Offline
      Choosing the Right Domain Name
      Protecting Your Domain Name
      Try Not to Argue Over Domain Names
      All Your Promotions Must Work Together
   
    Chapter Eight.  Cost Control and Futureproofing
      A Distributed Work Force Saves Money
      Cost-Effective Web Hosting
      Save Money with Open Source Software
      Linux
      Apache
      Perl vs. PHP vs. Java
      Stick to Industry Standards
      The Curse of the Obsolete Browser
      Interpreting Site Statistics
      An Endless Learning Process
   
    Resources