Real World Print Production


book cover
Real World Print Production
By Claudia McCue
...............................................
Publisher: Peachpit Press
Pub Date: July 25, 2006
Print ISBN-10: 0-32-141018-1
Print ISBN-13: 978-0-321-41018-4
Pages: 368
 

Table of Contents  | Index
overview

What you see is not always what you geta truism that's nowhere more apparent than in print production, where what you see on screen is often a far cry from what comes out on the printed page. Here to help you avoid the production problems that plague many projects is a comprehensive guide to print production from one of the field's top professionals. Author Claudia McCue draws on more than 20 years of prepress experience to show you how to build healthy files that print exactly as expected. Realizing that printing problems can have their roots at many points in the life of a job, Claudia begins with an aerial view of the lifecycle of a job. From there, it's on to major sections on print production realities, content, and software specifics. Offering tips, tricks, and comprehensive explanations, Claudia covers everything from rendering color to mechanical issues; binding and finishing; submitting jobs; working with raster images, vector art, and fonts; useful graphic and desktop publishing programs; and more.



book cover
Real World Print Production
By Claudia McCue
...............................................
Publisher: Peachpit Press
Pub Date: July 25, 2006
Print ISBN-10: 0-32-141018-1
Print ISBN-13: 978-0-321-41018-4
Pages: 368
 

Table of Contents  | Index

   Copyright
       Preface
        Chapter One.  Life Cycle of a Print Job
      The Olden Days
      Brave New World: Desktop Publishing
      Job Submission
      Scenic Tour of a Typical Printing Plant
      Glossary of Printing Terms
        Chapter Two.  Ink On Paper
      Fundamentals of Black-and-White Printing
      Fundamentals of Color Printing
      Press Issues
      Digital Printing
      Your Monitor is Not Made of Paper
        Chapter Three.  Binding and Finishing
      One Size Does Not Fit All
      Folding: High-Speed Origami
      Imposition
      Binding Methods
      Moving Beyond Two Dimensions
        Chapter Four.  Preparing Raster Images
      Ancient Times: B.P. (Before Pixels)
      Now: A.P. (All Pixels, All the Time)
      Resolution and Image Fidelity
      Appropriate Image Formats for Print
      Inappropriate Image Formats for Print
        Chapter Five.  Vector Graphics
      Vector File Formats
      Handling Text
      Incorporating Images into Vector Files
      Avoiding Unnecessary Complexity
        Chapter Six.  Fonts
      Font Flavors
      Activating Fonts in the Operating System
      Font Management Programs
      Font Licensing Issues
        Chapter Seven.  Cross-Platform Issues
      Crossing The Great Divide
      File Naming
      Fonts
      Graphics Formats
        Chapter Eight.  Job Submission
      Preparations During the Design Process
      Talking with the Printer
      Planning for Print
      Sending Job Files
      Preparing for Proofing Cycles
      Attending a Press Check
        Chapter Nine.  Photoshop Production Tips
      Off to a Good Start
      Working in Layers
      Transparency
      Silhouettes and Masking
      Beyond CMYK
      Beyond Pixels
      Saving for Other Applications
        Chapter Ten.  Illustrator Production Tips
      Why Versions Matter
      Saving for Earlier Versions
      Simplifying Complex Artwork
      Using Filters and Effects
      Creating 3D Artwork
      Transparency
      Flattening Transparency
      Linked and Embedded Images
      Blended Objects
      Changes in Pantone Recipes
      Saving for Other Applications
        Chapter Eleven.  FreeHand Production Tips
      Fonts and Graphics
      Special Effects
      Simplifying Complex Artwork
      Exporting Freehand Files
        Chapter Twelve.  InDesign Production Tips
      Graphics
      Using Native Files
      Swatches
      Converting Legacy QuarkXPress and PageMaker Files
      General Document Issues
      Transparency
      Finding & Fixing Problems
      PDF Creation Methods
      PDF Creation Settings
        Chapter Thirteen.  QuarkXPress Production Tips
      Versions
      General QuarkXPress Cautions
      QuarkXPress 7.0
      Troubleshooting
        Chapter Fourteen.  Acrobat Production Tips
      Acrobat Product Line
      Where Do PDFs Come From?
      Creating PDF Files
      Editing PDF Files
      Print Production Toolbar
      Using External PDF Editors
       Print Production Resources
      Organizations
      Conferences and Trade Shows
      Design and Printing Books
      Software-Specific Books
      Publications
      Destinations
   Index