sage role of CEO, 83-85
Sarbanes-Oxley Act, 1, 33
Schoenfeld, Erick, 156
securities industry scandals, 27-28
Senge, Peter, 77, 179
Shaw, Gordon, 64-65
Shaw, Robert, 64
Shiller, Robert, 74-75
Siegel, Jeremy, 163
Smith, Fred, 156
Southwest Airlines: accountability at, 162, 167-168; communication at, 170-171; company culture at, 162; customer service at, 163; description of, 161; employees of, 162-166; expectations at, 171-172; integrity at, 168-169; leadership at, 169-170; mission statement, 164-166; stock returns, 163; trust at, 161-162, 166-167; Warrior Spirit at, 162-163
Spencer, Raymond, 6-7
Spitzer, Eliot, 28
stakeholders: educating people to become, 25; employees as, 23-25
stock market boom, 2-4
Stone, Douglas, 123
strategic narratives, 64-66
strategic plan: communication about, 66; importance of, 64; internal commitment to, 66-71
strategic planning: description of, 63; sequence of, 64
students: cheating by, 34, 36; honor system for, 34-36
Sutton, Walt, 85