Reagan, Ronald, 93
rebranding, 48
reciprocal trust, 36-37
respect, 80
risk: in Accountable Organization, 140-142; description of, xxvii; opportunity derived from, 135-136
risk taker role of CEO, 86-87
risk taking: by CEO, 142-146; concepts associated with, 141-142; due diligence in, 152; by employee, 146-148; examples of, 154-155; by executives, 142-146; failure caused by, 149-156; fear and, 157; lessons learned from, 151-153; opportunities for, 148; success and, 153