As we have seen, leaders set the vision and purpose for Accountable Organizations. They direct the strategic planning and encourage internal commitment among employees. CEOs in particular are the ones who are ultimately accountable for an organization's success or failure. But they also have a crucial role in building trust. Chapter 6 discusses how the many roles that CEOs play affect trust, and provide some practical advice for emerging leaders of—and within—Accountable Organizations.
BUILDING THE ACCOUNTABLE ORGANIZATION
Consider the strategic narrative approach to planning and create a one-page "story" about your company. Illustrate your history, the people, your products, your competitive space, and your business strategy. Describe your critical success factors for the next twelve months. Based on your narrative, have you discovered any "red flags" that need immediate attention? Share your narrative with colleagues and elicit feedback.
Many companies undergo a rigorous planning process but find it difficult to execute those plans. At your own firm, what are the biggest barriers to implementation? Are there certain initiatives that falter year after year, and if so, why?
Do the members of your work group or team seek internal commitment on projects? If so, what are the processes you use to gain buy-in? What other ways can you think of to increase internal commitment among subordinates, colleagues, and superiors?